The Digital Application tool, developed for PropertyGuru Finance, is integral to their visionary plan to revolutionise how individuals apply for mortgages. Beyond mere business objectives and market-driven specifications, our design approach centred entirely on understanding user behaviours. Our primary goal was to ease the complex process of handling numerous documents while providing clarity on bank-requested materials and offering assistance throughout the journey whenever needed. From the outset, the project embarked on a path of collaboration, involving crucial stakeholders in the decision-making process to shape the overall journey. Once the business objectives were firmly established, I spearheaded the creation of intuitive interface designs to address critical pain points associated with general application submissions. Our mission was to streamline the process and create positive impressions and maintain a sense of attentiveness throughout the platform.
