Leading design teams across the APAC region requires a balance of high-level strategy and deep technical craft. My background spans building brand and UX departments from the ground up in high-intensity startups to directing design at scale for global brands. I focus on creating design functions that are operational, scalable, and accountable to business growth.
I specialise in moving design beyond aesthetics into a core driver of company efficiency. This means working directly with analytics and product lifecycle marketing teams to ensure every output is data-informed and technically viable.
Department Architecture
Proven track record of establishing Brand and UX departments from scratch, implementing the hiring rubrics, workflows, and standards required for a high-maturity design culture.
Proven track record of establishing Brand and UX departments from scratch, implementing the hiring rubrics, workflows, and standards required for a high-maturity design culture.
Singapore & Regional Leadership
Deep experience managing APAC-wide product design, ensuring regional nuances are integrated into a cohesive global vision.
Deep experience managing APAC-wide product design, ensuring regional nuances are integrated into a cohesive global vision.
Active Technical Scalability
I bridge the gap between design and engineering. I ensure our design systems and architectures are built for long-term growth and technical durability.
Hands-on Excellence:
I maintain a "Player-Coach" model. I know the craft intimately and use that hands-on expertise to mentor teams and maintain a high standard of execution without losing sight of the big picture.
